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Answer This!

Driving Question: How can we, as agents of the MCIS Advertising Group, create an effective advertising campaign that influences American Citizens to get involved in a worthwhile cause or change their attitudes and beliefs on a social problem?

We as students of the MCIS have more power than we think when it comes to being effective and informative while creating an AD campaign. Not only are we creating an informative and eye opening campaign, but we are also telling teens where they can recieve help. Our campaign is very emotionally driven and when the students view our media and other work, it should make them realize how big of a problem this really is and how it could be happening right next to them and they would never know it. They could get involved with one click by visiting our partner "Child Help", of whom we very heavily promoted throughout our campaign. We chose not only to inform the public, but also try to hit home with someone who actually make be a victim of child abuse or be suffering from the long term effects of it.

-Caitlyn Aceves

As teens, I believe that we are better able to make a change. When young people get involved in a cause, it tends to stay better in the minds of adults. Because we are the age group that our ads target, we are able to better appeal to them and create a more effective campaign. Knowing what the demographic needs to hear and see in order to desire change is a great asset in this project. Digital media is a large part of our society today, and the best way to catch the attention of a young person. As digital media consultant, it was important to make the advertisements not only appeal to emotions, but also make a logical case against child abuse. By using dark, realistic imagery in the commercial and a sad story in the radio ad, the viewer/listener is pulled into the situation emotionally. The facts follow, informing them on the subject and letting them know where to get help. In this way, we were able to create what I believe to be an effective campaign.

-Suzannah Kaiser

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